Cookie
Policy
This Cookie Policy explains how Wise & Adroit Group (“Wise & Adroit,” “we,” “us”) uses cookies and similar technologies on our websites and portals (the “Site”). It should be read with our Privacy Notice.
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1. What are cookies and similar technologies?
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Cookies are small text files stored on your device by your browser.
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Web beacons/pixels are small code snippets that allow us and our partners to understand how you interact with the Site and our emails.
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Local storage/SDKs may be used within our applications.
These technologies help the Site function, enable analytics, remember your preferences and support advertising. 
2. How we use cookies
We use cookies to:
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enable core Site functionality, security and fraud prevention;
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remember preferences (such as language and region);
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measure Site performance and improve content;
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personalise content and, where permitted, deliver advertising and measure its effectiveness.
 
3. Cookie categories
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Strictly necessary cookies — essential for the Site to work (e.g., page navigation, access to secure areas, load balancing, security). These cannot be switched off in our systems but you can set your browser to block them (some parts of the Site may then not work).
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Performance/analytics cookies — help us understand Site usage so we can improve it (e.g., pages visited, time on page).
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Functionality cookies — remember choices you make (e.g., language, saved preferences).
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Advertising/targeting cookies — may be set by us or our partners to build a profile of your interests, show relevant ads and measure campaign performance.
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Social media cookies — set by social media services embedded on the Site to enable sharing and to build a profile of your interests.
 
4. Third‑party cookies we may use
Depending on your region and consent choices, we may use third‑party providers for analytics, advertising, social media integrations, marketing automation/CRM, A/B testing and session replay. Specific providers may change over time and, where required, will be disclosed in our cookie banner. Third parties may combine information from cookies with other data they have about you.
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5. Your choices
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Consent in the UK/EEA. Where required, we obtain your consent for non‑essential cookies via a cookie banner. You can change or withdraw your consent at any time via the Cookie Settings link in the Site footer.
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US opt‑outs. We do not sell or share personal information for cross‑context behavioural advertising. If we begin to do so, we will provide a Do Not Sell or Share My Personal Information link and honour Global Privacy Control (GPC) signals as required.
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Browser settings. You can configure your browser to block or delete cookies. Disabling cookies may impact Site functionality.
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Mobile advertising identifiers. You can reset or limit ad tracking via your device settings.
 
6. Retention
Cookies remain on your device for different periods: session cookies expire when you close your browser; persistent cookies remain until they expire or you delete them. Specific durations vary by cookie. Your preferences set through our cookie banner are also stored via a cookie.
7. Changes to this Policy
We may update this Policy from time to time, for example to reflect changes in the cookies we use or legal requirements. The “Last updated” date indicates the effective date. Material changes will be notified via the Site where practicable.
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8. Contact
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Questions? Contact Legal@WiseAdroit.com.